Special screening to celebrate book release: Tues., Sept. 28, 2010, 7PM

Adrienne Redd is the resident film discussion leader for the Hiway Theatre and an esteemed professor at Arcadia University. On Sept. 28 we will host her book release party with a special screening of Duck Soup on 35MM at 7PM–free to all Hiway members! Adrienne will be on hand to sign books on sale in the lobby.

What people are saying about Fallen Walls and Fallen Towers:

“I share the hope that we might help make the world a better place by the language we choose. I would put it more strongly to say that this is the only way sustainable change can be achieved.” ~ Abdullahi Ahmed An-Na’im, director of The Future of Shari’a: Secularism from an Islamic Perspective, Emory University.

“I can hardly imagine a more fundamental topic for those interested in international politics.” ~ Fred Zimmerman, Nimble Books, LLC

“A compelling exploration of a timely topic, with passion and conviction grounded in a wealth of primary source material and diverse perspectives.” ~ Mohamed Amer, Lieutenant Commander, USN and retired U.S. Naval Intelligence Officer, Naval Postgraduate School in National Security Affairs – Middle East and North Africa.

For more information about the book please visit: www.fallenwallsfallentowers.com

Hiway recognized in national promotions contest

The Hiway Theatre held a special event, Delicious Dishes, on August 7, 2009 in conjunction with the release of the movie Julie & Julia. The event was recently recognized by Sony Pictures and IME/ShowTime as one of the ten best movie theater promotions in the nation.

The Hiway ran an interactive event that featured two components: the compilation of a community cook book and a reception featuring foods from local restaurants as a pre-show celebration. The lobby was decorated and staff wore aprons and chef’s hats as a finishing touch to the festivities. The cook book, Delicious Dishes-The Hiway Theatre Cook Book, received attention from the local press.

There were 122 attendees at the reception, which was held from 5:30PM-7:00PM-the reception ticket included the ticket price to the 7:30PM show of Julie & Julia that night.

Of the ten theaters receiving recognition, the Hiway was the only theater from Pennsylvania.

Addendum:

List of winners for Julie & Julia Promotions contest

1. Clearview Chelsea Cinema, New York, NY
2. Charlestowne Cinema, St. Charles IL
3. Celebration! Cinema South, Grand Rapids MI
4. Celebration! Cinema Rivertown, Grandville MI
5. Eagle 7 Theatre, Hobbs NM
6. Fox Tower 10, Portland OR
7. Destin Commons 14, Destin FL
8. Hiway Theatre, Jenkintown PA
9. Starplex Brazos Stadium 14, Lake Jackson FL
10. UA Arden Fair Market Square, Sacramento CA

May 11, 2009

Welcome our new General Manager: Alison Silverman

Hiway Theatre adds new position; installs new officers

The Hiway Theatre has added a senior management staff with the creation of a General Manager position. Alison Silverman, a 25 year+ veteran of both for profit and non profit movie theatres, is the new General Manager and will not only oversee the theatre operations but contribute to the administration of the Hiway’s office along with current Executive Director Fred Kaplan-Mayer.

“It is rare to get someone with a talent for the nuts and bolts of running the shows and also with the savvy and entrepreneurial sense to help grow a theatre’s audience and programming,” Kaplan-Mayer exclaimed, “…Alison has both of these qualities and has been successful at every phase of her career.”

Alison is no stranger to the Hiway-she briefly worked for the theatre in the 80′s, then under management by Fox Brothers Theater Group-and spent a large part of her career as a key staff member of the Ritz Theatre Group.

The Hiway Theatre is a member supported non profit theatre and this staff restructuring is part of the new strategic plan that looks to increase memberships and expand programming in the next five years.

New Officers: The Hiway Theatre currently has a 16 member board of directors that meets six times a year. Jonathan Wilt was installed as the new Board President of The Hiway Theatre at the March board meeting. Also, installed as board members this past year were Richard Gaglianese, CPA; Kathleen Roberts, V.P., Human Resources, Independence Blue Cross; Iris Parker, Vice Principal, School District of Cheltenham Township; and John Toner, President, Renew Theaters.